BANK AL ETIHAD - BLIND FAITH

First D&AD shortlist and D&AD award in the history of any agency in Jordan.

“Blind Faith" is a 30-day wearable Ramadan calendar for the blind, enabling them to 'see' the sun and moon through touch.

The sighting of the moon marks the start of the holy fasting month of Ramadan. Fasting is based on the patterns of sunrise and sunset and changes each day as Ramadan progresses.

The wearable wrist calendars bridge the gap between visual traditions and those who cannot see them, capturing the most important visual cues. Ensuring that everyone can fully participate in and connect with their faith during the sacred period of Ramadan.